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From idea to a product
We build working software for non-technical founders — fast, with the judgment to build the right thing and the accountability to keep it running. Here’s how we work, what it costs, and the questions founders ask us most.
What we build
If you can describe it,
A few of the things founders come to us with. Not sure where yours fits? That's what the intro call is for.
The honest answer
Why hire a studio
Fair question — and you should absolutely prototype with AI. But typing code is the cheap part now. Founders come to us for the expensive part: knowing what to build, and making sure it doesn’t fall over once it’s carrying real users and real money.
Judgment, not output
AI builds whatever you tell it. It won’t tell you you’re building the wrong thing, that there’s a simpler path, or that this cracks at scale — so you can build the wrong thing very fast. We bring the part it can’t: what to build, what to leave out, what “good” looks like, and when to stop.
Someone to call
“I built it with an AI” is no one to call when payments leak or the app falls over at 2am. We carry the risk, the on-call, and the guarantee it keeps working — most of all in the last 20% (auth, security, compliance, edge cases, scale) where AI-built prototypes break. Demos got free; production didn’t.
Same AI, senior hands
We don’t pretend AI doesn’t exist, and we don’t claim it can’t build. We use it — that’s exactly why we’re fast and affordable. Same tools you’d reach for, plus the judgment of people who’ve shipped before: built ~5× faster, and right the first time. A scalpel doesn’t make you a surgeon.
Prototype with AI.
Start a projectPricing
Transparent packages.
Fixed scope, fixed price for the build. Pick what fits your stage — and keep us on a retainer for everything after launch.
Fundamentals
Validate your idea with a working prototype — fast.
- Discovery call + scope definition
- Single-feature prototype (1 core user flow)
- Responsive web app
- 2-week sprint
- 1 round of feedback & revisions
- Basic deployment setup
- Full source code handover
Most popular
Advanced
An investor-ready product you can demo, test, and launch.
- In-depth discovery workshop
- Multi-feature prototype (3–5 core user flows)
- Responsive web app + mobile-optimised
- 4-week sprint
- 3 rounds of feedback & revisions
- Production deployment + custom domain
- Full source code handover
- Funding guidance session
- Investor deck feedback
Custom
A full partnership for founders who need more scope or ongoing support.
- Everything in Advanced
- Unlimited user flows (scoped together)
- Custom timeline
- Third-party integrations (payments, APIs, auth)
- Investor introductions from our network
- Ongoing funding strategy support
- Priority support & dedicated channel
- Dev team handover sessions
After launch
Retainer & ongoing development
Launch isn't the finish line. Keep us on a monthly retainer for new features, fixes, scaling, and a product team that already knows your code — the opposite of being left alone with a codebase and an agent. Flexible, month to month.
Monthly retainer
Talk about a retainerFAQ
The questions founders
- You can — and honestly, you should prototype with AI first. What’s cheap now is typing code. What isn’t: knowing what to build, what to leave out, and making it survive real users. An AI agent builds exactly what you ask; it won’t tell you you’re building the wrong thing. We bring that judgment — and we carry the risk when it has to actually work. Same AI, experienced hands: that’s why we’re fast and affordable.
- Fast is the result, not a shortcut. We’re quick because we let AI do what it’s good at and spend our hours on what it isn’t: architecture, security, edge cases, and deciding what not to build. You get a smaller, sharper product — not a rushed one. The speed comes from judgment about scope, not from skipping the hard 20%.
- The prototype is the wedge, not the finish line. Most AI-built MVPs hit a wall the moment real users arrive. We stay your product team: we harden the last 20% (auth, payments, scale), fix what breaks, and keep building as you learn. You’re never left alone with a codebase and an agent that’s forgotten the context.
- Experienced engineers. The people on your intro call are the ones building it and the ones you call when something breaks. We use AI heavily as a tool — that’s why we move fast — but a human owns every decision, every line that ships, and the promise it keeps working. No black box, no offshore handoff.
- Yes, 100%. The code, the design, the deployment — all yours. No lock-in, no ongoing fees. Keep building with us, or hand it off to any team to scale.
- None. We work with non-technical founders every day — we speak plain language, not developer jargon, and keep you in the loop the whole way.
- Belgium. We primarily serve founders across the Benelux, and we work remotely with clients throughout Europe.
Start here
Let’s
Tell us about your idea and we'll get back to you within 24 hours. Prefer to talk it through? Book a free 30-minute call.
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